hubspot
HubSpot Sales Hub Starter vs Professional
What is a Sales Hub and its tools? How to choose the right version of HubSpot Sales Hub? And why should you go for the Professional version?
What is a Marketing Hub and its tools? How to choose the right version of HubSpot Marketing Hub? And why should you go for the Professional version?
A great marketing software that will help your company grow is a must-have. But the truth is, with all the options we have, it can be quite hard to choose the right one. But don't worry, as a partner of HubSpot, we use the most modern tools that can help you grow your business. Today we will present to you one of the most popular marketing softwares - Marketing Hub from HubSpot. If you have any questions or you just need our help regarding HubSpot, do not hesitate to contact us.
📣Main points: Which HubSpot Marketing Hub version is good for you?
What is HubSpot Marketing Hub?
HubSpot Marketing Hub is a Marketing Software from HubSpot. Marketing Hub helps you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all your data and tools in an easy-to-use platform.
HubSpot offers four versions of Marketing Hub - Free, Starter, Professional, and Enterprise. Today we will talk about the Professional and Starter version.
Why should I choose HubSpot Marketing Hub? And how is it different from other marketing softwares?
HubSpot Marketing Hub was built from the ground up as part of HubSpot's complete CRM platform, unlike a lot of software that’s been cobbled together through acquisitions — all to help their customers grow in a better way. With HubSpot Marketing Hub, all your marketing tools and data are in one place. It’s both deeply powerful and uniquely easy to use. Last but not least, you can easily sync Marketing Hub with more than 875 custom integrations so your marketing team has all its favorite tools in one platform.
What are popular marketing software assets?
Popular assets in HubSpot’s marketing software include the ability to:
- Build personalized, automated marketing campaigns
- Track your marketing performance with built-in analytics and custom reporting
- Manage all of your social media accounts in a single place
- Design and host SEO optimized blog posts and web pages
- Get your whole team speaking with one voice with campaign management tools
Pricing
Marketing Hub Starter
The pricing depends on whether you decide to pay monthly or upfront. If you choose to pay monthly, the pricing starts at 46€/month. If you choose to pay upfront, it costs 41€/month and 497€/year.
It Includes 1,000 marketing contacts. Additional marketing contacts are sold in increments of 1,000 from €41.40/month. (If you don't know what are “marketing contacts”, don´t worry, we will discuss it later)
Marketing Hub Professional
The pricing depends on whether you decide to pay monthly or upfront. If you choose to pay monthly, the pricing starts at 823€/month. If you choose to pay upfront, it costs 740€/month and 8,880€/year.
It Includes 2,000 marketing contacts. Additional marketing contacts are sold in increments of 5,000 from €206.74/month.
What are marketing and non-marketing contacts?
HubSpot has two types of contacts - marketing and non-marketing contacts. It is up to you which contacts you choose to set as marketing and non-marketing. You can store your non-marketing contacts in your CRM for free, up to a limit of 15 million overall contacts. However, you cannot target non-marketing contacts with marketing emails or ads. On the other hand, when you set a contact as a marketing one, you can target them with emails and ads.
The limit of marketing contacts is based on what Marketing Hub you purchase, but you can also buy additional ones if you want more of them.
What is the difference between Starter and Professional?
The Marketing Hub Starter and Marketing Hub Professional have many differences. Below you can see the detailed features.
In a nutshell, the Marketing Hub Starter is better if you are a beginner and don't have much time to upkeep with more complex software. It can also be a great choice if you are a smaller company that doesn´t need marketing automation but still wants to grow. Maybe you don't want to jump right into the Professional Hub, or you are just struggling with your current CRM.
The Professional version has basically more powerful tools and most importantly automation which is a must if you want to become a pro. But once again, if you are not sure which one you should choose, do not hesitate to contact us.
|
Feature |
Starter |
Professional |
|
Forms |
Includes standalone, pop-up, embedded, and collected forms, GDPR options, and custom styling. |
Includes everything in Starter, plus code customizations, dependent fields, smart fields, custom email validation, and custom targeting. |
|
E-mail marketing |
5X marketing contact tier email send limit per calendar month.Remove HubSpot branding. |
10X marketing contact tier email send limit per calendar month. Includes smart content, design manager, blog / RSS email, A / B testing, template saving, and time zone sending. Remove HubSpot branding. |
|
Ad management |
Includes all available ad types. Limited to two connected accounts across any supported network. Advanced website audiences, Facebook Lookalike Audiences, and two contact list audiences, synced hourly. |
Includes all available ad types. Advanced website audiences, Facebook Lookalike Audiences, and up to 5 contact list audiences, synced hourly. |
|
Landing pages |
Includes custom domains and simple templates. Remove HubSpot branding. |
Includes custom domains and templates, smart content, design manager, and A/B testing. Remove HubSpot branding. |
|
Shared inbox |
Limited to 1 inbox |
Up to 100 inboxes. |
|
List segmentation |
Includes 25 active lists and 1,000 static lists. |
Includes 1,000 active lists and 1,000 static lists. |
|
Reporting dashboard |
Includes 10 dashboards, 10 reports per dashboard. |
Includes 25 dashboards, 20 reports per dashboard. |
|
1:1 technical support |
Email and in-app chat support |
Email, in-app chat, and phone support |
|
Blog |
Not included. |
Included. |
|
CTA |
Not included. |
Included. |
|
SEO recommendations & optimizations |
Not included. |
Included. |
|
Omni-channel marketing automation |
Not included. |
Up to 300 workflows. |
|
ABM tools and automation |
Not included. |
Included. |
|
Social media |
Not included. |
Up to 50 connected accounts. 10 000 posts per month. Post scheduling up to 3 years in advance. |
|
Live chat |
Included but limited. It is not possible to route chat notifications to certain users. |
Included and unlimited . You can route chat notifications to certain users. |
|
Chatbot |
Included but limited. It can automatically collect contact information for you before you start live chatting with a user but it can't create branches based on user responses. |
Included and unlimited. It can automatically collect contact information for you before you start live chatting with a user and it can also create branches, which means it is more like talking to a real person, |
|
Marketing workflow |
Not included. |
Included. |
Main Points
- Marketing Hub is easy to use, all in one platform, which allows you to have all marketing tools and data in one place
- The price depends on which version (starter, profesional, enterprise...) and tools you choose
- Marketing Hub Starter is for you if:
- you are a beginner and don't have much time to upkeep with more complex software
- you are a smaller company that doesn't need marketing automation
- you are struggling with your current CRM, and you don't want to jump right into the Professional Hub
- you want to have all your data and powerful tools in one platform
- Marketing Hub Professional is for you if:
- you want more powerful tools (omni-channel marketing automation, SEO, CTA, Blog, ABM tools and automation - marketing workflow, multilanguage, LP with smart content, custom templates and A/B testing, chatbot with branching, contact/company scoring, social content planning)
- you want marketing automation
- you want to have all your data and powerful tools in one platform
Hopefully we helped with choosing the right version for you. But if you have any other questions, do not hesitate and contact us.
Also, do not forget to follow us on our social media 🙂.
Sources: Impactplus, Innovaxisinc,Hubspot