Marketing Hub in HubSpot

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a comprehensive marketing platform that combines contact management, marketing automation, analytics and content creation in one system.

What does this mean in practice?

It allows you to track user behavior on the web, analyze their interactions, and personalize marketing campaigns based on that.
All contacts are automatically stored in the CRM system, where you can track their activity history.
It includes tools for automating marketing processes, in which you can create complex marketing campaigns for your customers, as well as control the automation of internal company processes.
It offers tools to manage social media, blog, email campaigns and ads.
It opens up access to advanced analytics and reporting to optimize your marketing strategies.

If you're looking for an all-in-one ecosystem to manage your marketing activities, HubSpot could be a great choice.

Key Features of HubSpot Marketing Hub

The features you can use depend on your subscription level.

Ad campaigns

HubSpot offers connections to Google Ads, Facebook Ads and LinkedIn Ads, and can create and segment audiences. With comprehensive reporting, you get a complete view of how your ads are performing and how this channel is helping you achieve your goals across all other marketing channels. Connection to HubSpot is available on a limited basis starting with the HubSpot free version. 

Emailing and automation

Marketing Hub offers a wide range for creating and sending out bulk marketing emails such as newsletters and other promotional emails. Their templates can be created directly in HubSpot using the drag-and-drop editor, where you can take advantage of not only the design tools but also the built-in personalization features. The emailing tool includes extensive reporting, including the ability to create your own reports, and includes information about the health of your emailing domain and the deliverability of your emails. The free version allows you to send 2,000 emails per month with HubSpot branding. Conversely, if you have Marketing Hub Professional you can take advantage of the extensive workflow options and send emails based on terms and segmented audiences. 

Social media

HubSpot makes it easy to create and publish campaigns to LinkedIn, Facebook, Instagram and Twitter using an AI post generator that speeds up content drafting and publishing. It automates the sharing of blog articles on social media and recommends optimal publishing times to increase the reach of posts. Evaluates the performance of each platform, measuring the impact of social media on traffic, leads and converted customers. In addition, it connects social interactions with CRM, enabling more effective optimization of marketing campaigns.

Forms

Another tool of the Marketing Hub are web forms and pop up forms with the GDPR conditions already prepared. Not many people know that there are simple workflows connected to them, called flow-ups, which allow you to trigger several follow-up emails based on form completion (even in the free version of HubSpot). Forms are a built-in feature of HubSpot and therefore store information in your CRM and trigger automation based on form completion. The free version includes allows data collection from third-party forms, but includes HubSpot branding.

Live chat

HubSpot Live Chat enables instant communication with site visitors, helping you to get leads, close deals and provide customer support. It automatically routes inquiries to the right team members and answers common questions independently. All conversations are stored in the CRM so you can keep track of every interaction. Live chat can be customized to your brand design and linked to your mobile app or Slack so you can respond from anywhere.

Reporting dashboards

The Marketing Hub offers clear reports that show what really works in marketing. It helps you see which campaigns are bringing in customers and generating sales, and makes budget decisions easier. It tracks how people are responding to email, social and web, and shows where conversions are happening. Finished reports and AI trend analysis allow you to quickly evaluate results and improve campaign performance. It also includes the ability to create custom reports to track specific metrics. 

Pricing plans and features overview

HubSpot Marketing Hub offers several pricing tiers that vary in the range of features.

HubSpot Marketing Free ($0/month)

• Free CRM for contact management
• Basic email marketing - up to 2,000 emails per month with HubSpot branding
• Lead Collection Forms - with limited features and HubSpot branding
• Ad management - integration with Google Ads, Facebook Ads and LinkedIn Ads
• Basic analytics and reporting - up to 10 reports
• Segmentation sheets - 10 active and 100 static sheets

HubSpot Marketing Starter (15 $/month)

• Forms with extended options and without HubSpot branding
• Ability to send 5X more marketing emails than in the Free version
• Advanced Contact Segmentation
• Simple marketing automation
• Includes live chat

HubSpot Marketing Professional (792 $/month)

• Marketing automation - the main advantage of the Professional plan is the ability to create complex workflows
• Smart forms and fields - dynamic views based on responses
• Advanced email marketing and SMS marketing and the ability to send 10x more marketing emails
• Social media management - up to 50 linked accounts and post scheduling
• Custom reports - ability to create reports from selected data
• Lead scoring - scoring the relevance and importance of leads in CRM

HubSpot Marketing Enterprise (3 300 $/měsíc)

• AI predictive lead scoring - automatic lead scoring
• Advanced email marketing and the ability to send 20x more marketing emails
• Create custom objects in CRM
• Organization of teams
• Customer journey analytics
• Limit data and content access

How to set up HubSpot Marketing Hub?

Want to get started with HubSpot? Here are the key steps for a successful launch:

1. Installing tracking code - adding HubSpot code to the site to track visitors
2. Linking to Google Analytics - providing advanced analytics
3. Setting up subdomains - creating domains for blogs and landing pages
4. Social media integration - connecting with Facebook, LinkedIn, Instagram and Twitter
5. Email domain setup - to monitor email deliverability
6. Importing contacts - moving the database to HubSpot CRM

Book a consultation with a HubSpot Specialist today to find out if HubSpot is the right choice for you. We'll advise you on how to use each Hub and which ones to purchase, with which license to get only the features you really need. 

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