HubSpot announced its native integration with the world’s most popular messaging platform WhatsApp. This step moves HubSpot CRM forward and shows that HubSpot understands today's business needs. The integration enables teams to communicate with prospects and customers while leveraging powerful data within HubSpot’s CRM. Want to know more? Then let's dive into all the details!
Source: HubSpot
HubSpot announced the news we all have been waiting for – the native integration with WhatsApp. WhatsApp has more than two billion monthly active users and has become the world’s most popular messaging platform. The popularity of WhatsApp is undeniable and the integration enables HubSpot CRM users to use yet another powerful tool for scaling their businesses.
“Digital marketing is changing. To reach your customers, you must connect in new ways, especially with customers outside the U.S.,” said Steph Cuthbertson, Chief Product Officer at HubSpot.
“That’s why we’re excited to integrate WhatsApp and launch a richly integrated feature set, including all the unified inbox, automation, and personalization our customers love with our Marketing and Service products. With HubSpot’s deeply connected platform, all your connections are automatically measurable, so you can track effectiveness and easily tune to maximize your ROI. We’re thrilled to give this to our global customers everywhere today.”
To introduce this integration to you properly, we want to break down three main benefits that it brings.
Customers want to communicate with businesses in the easiest and fastest way possible and your customers will definitely appreciate it if they can contact and communicate with your business through an app they already have on their phones and are familiar with.
The integration creates a more connected and seamless customer experience, which is something that business should look for in order to stay relevant. Even Kyle Jenke, Director of Partnerships at Meta adds to this topic that: “Messaging is how people and businesses want to communicate and get business done. Businesses of all sizes are embracing this shift and finding new opportunities to better engage with customers, offer support, and drive sales.”
The integration enables you to connect the app to HubSpot, so you can communicate with your customers via WhatsApp using text, images, or videos, all from within HubSpot.
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You can already connect your team email, chat, forms, and Facebook Messenger with your HubSpot CRM. Having another channel – WhatsApp, in your CRM makes your communication even more effective. Because tracking customer conversations across channels can be difficult, time-consuming, and lead to poor customer experiences. Having everything in one place guarantees that your marketing and service teams never miss an incoming message.
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Personalization is a trend that is going to be even more important in the upcoming years.
Customers expect personalized messages, which is exactly what this integration brings.
You can send welcome messages, automate abandoned cart texts, and even send messages based on purchases.
Source: HubSpot
In the following paragraphs, we will explain all the technical things. But before starting anything, make sure you have a Professional or Enterprise edition of Marketing Hub or Service Hub.
💡You cannot connect a personal WhatsApp account to HubSpot and must connect a Business account instead. Learn how to convert a personal account to a WhatsApp Business account in WhatsApp's documentation.
You can connect an existing WhatsApp Business account as a channel in HubSpot, or you can create a new WhatsApp Business account during the connection process.
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HubSpot and WhatsApp integration is another feature that moves HubSpot CRM forward. It brings several benefits, but overall, it mainly makes communication with customers more effective, unified, and faster.
In addition, it is another channel you can connect to HubSpot, besides team email, chat, forms, and Facebook Messenger. This means you can track customer conversations across all the channels mentioned above from one place – HubSpot CRM. The integration also brings personalization into the game and lets you send welcome messages, automate abandoned cart texts, and even send messages based on purchases.
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