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HubSpot Breeze Intelligence: AI that knows your leads better than you do

The boom of artificial intelligence (AI) is fundamentally streamlining work even within CRM. HubSpot, one of the world leaders, has collectively called all of its AI features Breeze. Breeze includes Breeze Intelligence, an innovative tool for B2B companies that simplifies data handling and ensures data accuracy. This tool enriches your CRM with up-to-date information from publicly available sources using AI.


What is Breeze Intelligence?

Breeze Intelligence uses Clearbit technology to automatically enrich contacts and companies with important information such as company turnover, number of employees, contact details, company positions or addresses. The data is regularly updated to ensure that it is always optimized and reliable.

In practice, this means that you no longer have to manually update your CRM. Breeze enriches and updates data without the need for any manual work, saving time and increasing team productivity.

Key features of Breeze Intelligence

  1. Data Enrichment: Breeze automatically fills in missing company and contact information. It enriches over 40 different attributes, from phone numbers to annual company turnover. It also allows manual data enrichment and re-enrichment if you need to check older records for currency.
  2. Buyer Intent: Breeze tracks visits to your website to determine which companies are interested in your products or services. This tool identifies companies even if they are not yet in your CRM. If a visitor has visited your site multiple times, Breeze automatically alerts your sales team to focus their attention on them.
  3. Form Shortening: Breeze allows you to dynamically shorten forms on your website. While seemingly less data is collected, by enriching with form shortening you increase conversion rates while getting all the customer data you need.

Pomoc HubSpot CRM

How Breeze Intelligence makes work easier

Breeze is designed to simplify the work of sales teams and provide accurate and up-to-date information. By automatically enriching contacts and companies with important data such as contact role or company size, so leads can be better evaluated and email campaigns can be targeted more effectively.

With Breeze, you can more easily identify quality leads and increase the chances of converting them. In addition, you'll eliminate errors caused by outdated information and save time that would otherwise be spent manually updating records.

How much does it cost?

Breeze Intelligence operates on a credit system. Credits can be purchased in packages of 100, 1,000 or 10,000 credits per month. Each record that Breeze enriches using the Data Enrichment feature consumes one credit, and each new contact in your CRM recommended by Breeze Intelligence is worth 2 credits. Note that if you use up all your credits within a month, Breeze will automatically upgrade you to a higher plan. You will then stay on this higher plan by default unless you exceed the set limit again.

Conclusion

Breeze Intelligence is a revolutionary tool that can help businesses streamline data, increase conversion rates and make marketing campaigns easier to target. With automated data enrichment and advanced buyer interest detection features, Breeze is an invaluable tool for any B2B team looking to keep up with modern technology and data trends.

 

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